1xBet wins TI!

On 30th October 2022, 1xBet partnered Tundra Esports won the most coveted trophy on the esports calendar – The Aegis from DOTA 2’s The International tournament.

1xBet has played a prominent role in this year’s TI, featuring heavily in trending social posts and live streams, and extensive media coverage. The viewership figures from the tournament were staggering with a peak viewership of 1.75 million and 68 million hours watched. 1xBet’s, and Tundra’s new biggest fan, Eva Elfie, was on site to provide the ‘Eva Buff’ which might have pushed us over the line.

In addition to promoting the two-week event with influencers present at the watch parties and during the live stream, they also heavily promoted the three teams on their social and outbound channels. 

We look forward to working with them into 2023 and beyond, following our amazing win with a whole new year of opportunities to collaborate on ahead.

Tomi Tikkala, Head of Business Development at Tundra Esports commented:

“Not only does 1xBet play a crucial role in Tundra’s development, but also the development of the DOTA 2 scene in general. With their support, the fans have access to content and activities that wouldn’t be possible otherwise. We look forward to working with them for years to come – we have only just started, watch this space!”